theIR journey
Combine Consumer Behavior Data
with Automated Direct Marketing
"I've been retargeting my lost website visitors with Direct Mail every day since we started in 2019. It consistently brings in brand new customers and we're getting a 9x return on my spend.”
Laurie Dunlap,
Founder and CEO, Blue Canoe
Stop guessing about who you should mail to. Target Direct Mail to specific customers who have moved, bought a home, got married, had babies, purchased products, and other behavioral indicators.
Market to website visitors and leads who have already shown an interest. Capture contact information, and retarget with email, Direct Mail, and more to better convert the traffic you're getting now.
Convert abandoned carts and newsletter subscribers who didn't purchase. We append postal addresses to emails and launch targeted mailings to drive comebacks and purchases.
Trigger automated mailings 30, 45, 60 days after purchases with upsells or cross-sells. Schedule timely outreach based on Recency, Frequency, and Purchase Value to lift existing customer revenue.
Analyze your customers and review your target audience criteria.
Connect to precise 3rd party data sources to create your audience.
Develop campaign parameters, budget, timing, and creative.
Set up campaign for automated mailing on daily or weekly cadence.
Measure results, use matchback data to refine audience further.
The beauty of digital marketing is the ease of deployment, being able to target an group, set timing, and measure results.
But, most of the consumer emails, social media posts, and display advertisements are never seen. And, as a business, you're beholden to a black-box algorithm that make audiences opaque and pricing subject to your competitors and the market.
Finally, combine the best of data and direct.
Instead of combining an entire suite of services into a seamless campaign, you can also engage with our services separately.
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